Here is a list of services that EnTech Public Relations offers:

Media relations
Anyone can send a news release. Beyond the news release, EnTech Public Relations works directly with reporters and editors to get your story in the press. We have hundreds of contacts in the mainstream media, tech, and business press as well as numerous trade publications. PR Benefit: Coverage!

Crisis management
You can run but you can’t hide. What do you do when reporters are looking for dirt and you want to hide or make them disappear? Perhaps your CEO blew it or your stock took a dive. There’s a strike or your employee got hurt on the job. Someone got sick while using your product or you’re moving production offshore. You need help! Good crisis management includes up front planning before anything happens. PR Benefit: The Boy Scout motto of being prepared is a good place to start.

Strategic counsel and planning
Let EnTech PR keep you on track while guiding your trusted advisors through the possible and plausible strategies for your company’s public relations. PR Benefit: Stay on target with a PR professional leading the way.

Analyst relations
Does your industry depend on analysts to tell the story of who’s who in your business? If you nodded yes than you need to communicate with the analysts so they know what you’re doing and why it’s important. Analysts are called on by the media, end-users, and technology vendors to look into their crystal ball and see what the future holds. EnTech PR can help you put an analyst program into place to increase your chances of:

• Being included on the list of potential suppliers that analysts put together for their clients
• Insure a positive profile for your company in the research reports used by technology buyers
• Gain an independent perspective on your company’s strategy and positioning in the marketplace

PR Benefit: We work with analysts in a way that produces positive coverage that yields tangible business results. If the names Jupiter and Gartner are important in your industry, you need an analyst relations program

Press tours
EnTech Public Relations takes your PR on the road if you have a product or story that needs face-to-face time with reporters and editors. Sometimes show and tell is the best way to take your story to the media. PR Benefit: We book the meetings with your target media and make it happen.

Press conferences
EnTech Public Relations invites the media to come to you for a big announcement or demonstration. PR Benefit: The media appreciates a well organized press conference instead of a three-ring circus.

Trade show support
Trade shows can be exciting and grueling all at once. They are also excellent forums for meeting the media who cover your industry. EnTech Public Relations will arrange for strategic interviews, proactively advise and prepare answers to anticipated questions, and create materials. PR Benefit: Successful trade show with lots of leads plus potential customers and partners that know all about you.

Editorial planning
EnTech Public Relations works with your target media to determine what issues and dates have what themes in order to get you plugged as the expert into appropriate articles. PR Benefit: Don’t miss out on opportunities by lack of planning. You need to be where the action is – and the action is in working with the media to know when they’re covering your industry and issues. Timely media coverage

Research and competitive tracking
Who’s covering you and who’s covering your competitors? EnTech Public Relations will keep score. PR Benefit: Scoping out the competition will result in better scores for you with more home runs.

Results measurement
How is your public relations program doing and how is the PR firm that is doing it? If your PR firm isn’t measuring results, look for another PR firm. EnTech Public Relations grades the results and gives you a snapshot of how your coverage is faring. PR Benefit: Measurable ROI.

Media training
You’ve got a big interview on the immediate horizon and aren’t used to having cameras shoved in your face. Media training prepares you how to dress to what to say and how to say it. PR Benefit: Be prepared and assured for your 15 minutes and more of fame.

Speakers’ bureau management
Looking for some excellent publicity for your company? Have your executives speak at events and trade shows. EnTech Public Relations does the research, contacts the events’ management, and books the engagements. PR Benefit: Showtime!

Investor relations
Build those relationships and improve brand recognition by keeping in touch with your investors through regularly scheduled newsletters and e-mail. Let EnTech Public Relations deliver high performance and value-driven information satisfying your investors’ need-to-know truisms. PR Benefit: Building trust.

Media kits
Every business reaching out to the press needs a media kit, whether printed materials or online or interactive on a CD-ROM. PR Benefit: Make it easy on the media to find out what they need to know.

Writing of all stripes
EnTech Public Relations embraces the power of words. If you want it – we can write it.

• News releases
• Articles and ghost written articles
• Speeches
• PowerPoint presentations
• Video scripts
• White papers
• Case studies
• E-newsletters
• Web content and blogs (web logs)

PR Benefit: For best results let experts write it.

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