What can EnTech public relations do for you? Through strategic planning and execution we get results – more coverage, more influence, and more business. We do it everyday for our clients. And we can do it for you.

What public relations can do and cannot do for you.

Public relations is effective in terms of costs and targeting. Many businesses, such as some divisions of Microsoft, only use PR to promote some of their products. By avoiding some of the high cost of advertising placement, creative fees, and production -- public relations can be relatively cost-effective. Public relations can also be used to reach specific audiences, particularly important with increased media fragmentation and market segmentation.

Public relations benefits:

• Cost-effective: PR can be much more cost effective than other forms of marketing, such as advertising.
• Influence: When your good work receives media attention, it influences opinions about your company and products.
• Expertise: When the media writes about your company or seeks your opinions, it raises the bar as you are now positioned as the experts.
• Increased sales leads: Media coverage in the trade or consumer press generates leads for your sales department.
• Awareness: Make people aware of your technologies, products, and services.
• Education: An educated customer is the best customer. PR is a very effective tool for educating markets about new technologies and products.
• Credibility: A key benefit of PR as a communications tool is the high degree of credibility perceived in the mind of the reader/viewer when compared to other marketing methods such as advertising.
• Differentiation: Once the market is educated and interest has been generated in a product or technology, public relations messages must differentiate a brand from their competition.
• Third Party Endorsement: When your product or technology is endorsed by another party, such as a journalist or other expert, you gain credibility. A good article or new product listing in a trade publication is then read and believed.

What PR cannot do for you:

• Reach a lot of people in a hurry. Public relations takes more time to get the word out than an ad campaign.
• Hard hitting campaigns. PR is slow and subtle, advertising is immediate and in your face.
• Frequent coverage. You have no guarantees of what will be covered when.
• No absolutes. There is never assurance that what you do will be covered by the news media, or to your satisfaction.