EnTech
PR specializes in high technology public relations,
digital public relations, environmental public relations,
and green marketing.
Every
company has a story to tell. EnTech Public Relations works
with your business to tell your story to the people you need
to reach.
Technology
and environmental partners
EnTech PR partners with technology and environmentally-oriented
firms. We learn about your business from the ground up. We
think long term and ask the right questions. We study the
market and consult with experts, the media, analysts, customers,
and partners. The more we find out about the story you have
to tell, the better we can tell that story.
Do
you need to clarify and communicate your vision? Do you have
a compelling message for your customers? We work with our
clients to ensure maximum impact, and we do it strategically
and cost-effectively. Everyday.
In
business, public relations is often the least understood marketing
strategy.
The people who control the budget understand advertising,
marketing, legal counsel, HR services, software and hardware
and office supplies. Are you the sole visionary in your company
who understands the value of working with an experienced PR
firm?
Here
are some tools to consider for finding the best public relations
practitioner or firm to work with your company:
-
Define your public relations objectives and goals
Then you can identify what’s important for the immediate
and long-term goals. Identify the types of results you expect
to receive. The more closely you can find a public relations
specialist, who is knowledgeable about your target market,
the more success you have to achieving your goals.
- Determine
what needs to change in your current public relations strategy
to garner greater success
If you don’t have public relations, then simply starting
with a plan is a step closer to success. If you do have
a plan in place but are not achieving results, be sure your
goals are defined and results are being measured.
- Choose
a public relations firm that values your business
There’s nothing worse that paying a fee for services
to a firm who communicates infrequently or does not respond
to your phone calls or email. The ideal public relations
specialist shows enthusiasm for being part of your team
and knowledgeable of your industry.
- Plan
a realistic PR budget
Public relations services vary from hourly rates to monthly
fees. Don’t be afraid to ask questions about: What
do the rates and fees cover? Are expenses marked up? What
is not included? How often are progress reports updated?
Be sure to look over the contract before signing on the
dotted line.
These
tools are the stepping stones to sterling business practices
and forming memorable business relationships.
Your
public relations specialist should also be in high command
of:
- Experience
- The
innate ability to pitch a story with poise and confidence
-
Creative problem solving
-
Top-notch listening skills
And
most importantly…
- A
rolodex of impressive contacts (Don’t ask them to
share or reveal; it’s a competitive secret and they
have earned it!)
“When
we were ready to ramp up our business, we called EnTech
Public Relations. It’s like having our own PR department.”
Robert Siegel, Managing Director of Thriving With Change
EnTech
Public Relations is a member of
Public Relations Society of America, PR Newswire, and Business
Wire.
Click here for a free PR consultation
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