EnTech Public Relations
Every company has a story to tell. EnTech Public Relations works with your business to tell your story to the people you want to reach.
EnTech PR specializes in green products and services. Our goal is to bring environmentally and socially responsible products to market and create a greener, more sustainable marketplace.
Sustainable PR
EnTech PR partners with companies that create environmentally and socially responsible (ESR) products and services. We learn about your business from the ground up. We think long term and ask the right questions. We study the market and consult with thought leaders.
Do you need to clarify and communicate your vision? Do you have a compelling message for your customers? We work with our clients to ensure maximum impact, and we do it strategically and cost-effectively…everyday.
In business, public relations is often the least understood marketing strategy. The people who control the budget understand advertising, marketing, legal counsel, HR services, software and hardware and office supplies. Are you the sole visionary in your company who understands the value of working with an experienced PR firm?
Here are some tools to consider for finding the best public relations practitioner or firm to work with your company:
- Define your public relations objectives and goals
Then you can identify what’s important for the immediate and long-term goals. Identify the types of results you expect to receive. The more closely you can find a public relations specialist, who is knowledgeable about your target market, the more success you have to achieving your goals.
- Determine what needs to change in your current public relations strategy to garner greater success
If you don’t have public relations, then simply starting with a plan is a step closer to success. If you do have a plan in place but are not achieving results, be sure your goals are defined and results are being measured.
- Choose a public relations firm that values your business
There’s nothing worse that paying a fee for services to a firm who communicates infrequently or does not respond to your phone calls or email. The ideal public relations specialist shows enthusiasm for being part of your team and knowledgeable of your industry.
- Plan a realistic PR budget
Public relations services vary from hourly rates to monthly fees. Don’t be afraid to ask questions about: What do the rates and fees cover? Are expenses marked up? What is not included? How often are progress reports updated? Be sure to look over the contract before signing on the dotted line.
These tools are the stepping stones to sterling business practices and forming memorable business relationships.
Your public relations specialist should also be in high command of:
1. Experience
2. The innate ability to pitch a story with poise and confidence
3.
Creative problem solving
4. Top-notch listening skills
And most importantly…
5. An impressive roster of contacts (Don’t ask them to share or reveal; it’s a competitive secret and they have earned it!)
EnTech
Public Relations is a member of
Public Relations Society of America, PR Newswire, and Business
Wire.
Click here for a free PR consultation
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